Founder and Managing Partner of concept m research + consulting. He studied psychology and business administration in Bonn and completed training as an Analytical Intensive Consultant.
Numerous basic research papers and publications on market, media and cultural psychology.
Regular guest lecturer at universities and technical colleges and speaker and key note speaker at industry congresses and marketing conferences.
joined the Publicis advertising agency in 2000 after working for DDB and S&J, where he took over the function of Head of Planning and headed the newly founded Publicis Brand Consultancy as Managing Director.
In addition to his consulting activities, Ralf Löffler has also repeatedly contributed to the discussion on strategic brand management with lectures and publications.
After studying business administration, Ariane Körner pursued a classic career in FMCG marketing with stations at Beiersdorf, Sara Lee and Unilever, among others.
She expanded her sound strategic management expertise through further training in market and cultural research and as an intensive analytical consultant with a focus on depth psychology.
Since 2012, she has been supporting the team in consulting companies and start-ups, particularly regarding the (re-)positioning of brands and strategic brand or innovation management.
Managing Partner of concept m Research + consulting, has been working as a depth psychological market researcher and marketing consultant for 30 years.
On four continents, in numerous markets and for many medium-sized companies and corporations, he has researched the rules of success and accompanied brand management.
For ten years, he has supported companies in China with brand launches in the Chinese market together with Sami Wong and the concept m team.
has been a consultant since 1983 at TBWA, Ogilvy & Mather, Publicis, JWT, Saatchi & Saatchi Frankfurt and S&S Europe, among others.
As Managing Director, he was responsible for the strategic brand management of national and global clients in various agencies, including for the EMEA region.
He is co-founder of the Institute for Strategy and Communication and guest lecturer for the marketing department at the Rhein-Main University of Applied Sciences in Wiesbaden.
worked for many years in management positions in international and national marketing, including at Johnson & Johnson.
She has extensive knowledge in brand strategy, communication and innovation and is a certified Design Thinking Coach (Hasso Plattner Institute).
Since 2013 she has been working as a marketing consultant with industry experience in the fields of FMCG, consumer goods and services. Since 2015 she supports the team as a senior consultant.
Prof. Ralf T. Kreutzer
supports the team in questions of strategic and operative marketing and in mastering the challenges of digital transformation. After studying business administration and earning a doctorate, he worked for many years in management positions at Bertelsmann, Volkswagen and Deutsche Post. Since 2005 he has been Professor of Marketing at the Berlin School of Economics an Law. At the same time he is active at home and abroad as a keynote speaker as well as a trainer, coach and consultant. He has profound knowledge in the fields of strategic marketing, digital brand management, CRM/dialogue marketing, online marketing, artificial intelligence, digital transformation and change management.
has been supporting the team in strategic and operational marketing since 2018, having studied business administration and worked for many years in the national and international marketing departments of leading consumer goods companies such as Gillette and Danone - with positions in Germany and abroad.
She complemented her profound knowledge in strategic brand management, communication development and innovation and portfolio management with a degree in psychology from the Fernuniversität of Hagen.
is founder and shareholder of the market research and consulting institute concept m research + consulting GmbH. concept m is one of the most distinguished institutes for sophisticated market psychology and consulting worldwide.
Rochus Winkler works as a speaker at industry congresses and is a guest lecturer at universities. In addition to basic research on culture, Winkler is the author of numerous publications on market, media and consumer psychology.
combines strategy and creation in one person. With head and heart, he ensures that insights from research and recommendations from strategy are actually implemented: in new products, new design and new campaigns.
From his first major works at Lintas Hamburg to his many years as Managing Partner at KloseDetering, he has already led many brand icons to new successes in domestic and international markets.
Prof. Dr. Niklas Mahrdt
is Professor for marketing & digital strategies at the Rheinische Fachhochschule in Cologne. He researches, consults and trains in the areas of digital marketing and digital transformation. As author, consultant, trainer and speaker he combines results from science with a consistent strategic and entrepreneurial perspective. A central theme is the simplification of life through digitalization. He accompanies companies on their way into the digitalized world.
worked after his business studies at the University of Cologne for international agencies, such as BBDO, Red Cell, Havas, McCann and also for owner-managed agencies like WEFRA LIFE. With the last three he was managing director. On the industrial side he also gained experience as advertising manager for Alfa Romeo. Guido Körfer has as a consultant a broad industry experience - main focuses: Automotive, Technology and Healthcare. Since 2020 he has been managing director of his own consultancy guido.koerfer.consulting.
Dr. Sven H. Becker
is also founder and managing partner of justfrank. With over 20 years as a planner in creative agencies in London and Germany, he has worked on global brands across a broad range of industries. He has won effectiveness awards on national and international level and written the briefs for numerous award winning campaigns. His passion is understanding people, data and different cultures and how this can be brought to life in creative strategy. His alternative career path would have been profiler with the police but at the time he chose his career that job was not as glamorous as CSI today so he went into advertising which, he found out too late, isn’t that glamorous either. He strongly believes that great strategy makes complex things simple and that the best strategy is nothing without a creative expression that captures the fascination of people.
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